The future direction of American health care is unclear.  Certainly  the cost trend as it exists is unsustainable with health care costs  being a major concern of the private sector, the government, and  individuals.  How does the nation manage costs while ensuring high  quality medical care, access, and service?  Proposals include increasing  competition among insurers, providers, and hospitals to drive down  prices or giving more financial responsibility to patients via higher  deductibles and co-pays with the belief that they will demand price  transparency, shop around for the best price, and as a result slow  health care costs.
What if both ideas are wrong?
While it is possible these plans might work, I cannot  help but notice the similarities in the challenges for patients in  navigating the health care system and consumers figuring out how to purchase and use  technology.  Walk into your neighborhood electronics store.    Individuals are overwhelmed with the number of product choices, manufacturers, differences in technical specifications and features.  In  the majority of situations, consumers are unsure of what they are  purchasing.  They want something that just works, whether surfing the  internet, making home movies, or being connected with loved ones.  The  gap in knowledge between an expert and a consumer is great and often  unintentional and unapparent.
Two Different World Views - Apple or Android? 
Within the technology  world, there are two groups of thought.  The first group offers  technology in a closed system, like Apple, where the focus has been on just  making things work.  There are a limited number of product types and  designs.  For example, its current smartphone, the iPhone 4 comes in  only two types.  Aside from the base memory of 16 GB or 32 GB and two  different prices, the phones are otherwise identical in features with  the same apps, cameras, and ability to record video.  Although the  specifications are available for anyone to see, the focus is rarely on  the technical elements of the products themselves and more on what they  can do for you.  Walk into any Apple retail store and the products are  situated by function.   Staff ask not how much computing horsepower,  storage space, or CPU speed one needs, but what one plans on using the  smartphone or computer for.

In contrast, Google's  sponsored Android platform, which runs smartphones from a variety of  manufacturers gives consumers maximal choice.  Companies like  Motorola, Samsung, HTC, and LG offer a variety of combinations of  styles, features, and ironically even different software versions at  various price points.  Verizon and AT&T wireless offer no less than  10 different Android based smartphones.  The amount of choice and  options could be intimidating.  While potentially an Android smartphone  could be cheaper than a comparable Apple iPhone, people often fail to  account for all of the time and energy spent on researching, thinking,  and also potential worry and buyer's remorse that the right choice was  made.  The time and energy spent does cost, either monetarily or  emotionally.
Which one would you choose?  A system which just  works, gets the job done, and has been designed to fulfill most of your  needs?  Or alternatively, a different system which provides more choice,  more options, and in many cases, requires more time to research and become an  expert to make the best decision?
Choice - Competition - Let the Consumer Do the Integration 
If you look at proposals and trends in health care, it appears many are advocating for Android.  
To manage costs, consumer driven health care, where patients have  more financial responsibility via the addition of deductibles and higher  co-pays are felt to be the answer.  The patient is the party  accountable to having the right tests  done, finding the right doctors, reviewing and maintaining their medical  chart using personal health records, and shopping around for the best  price when it comes to imaging and other procedures.  After all, who has  the most motivation to make the best choice but the individual who's  life depends on it?
Increasingly there is research that shows people are decreasing  health care costs.  Unfortunately it is not the behavior of avoiding  expensive excessive care (opting to see a primary care doctor rather  than the emergency room for non-emergent evaluation) but skipping  preventive tests, prescription medications, follow-up evaluations to  treat chronic conditions at the early stage to prevent future  complications.   If true, the implications of these small  inconsequential choices by patients could be problematic years later.
Also similar to Android philosophy, others argue for more  competition.  With the consolidation of insurers and in some case  providers  and hospitals over the years, understandably 
many are concerned that prices are driven higher through monopoly power.    Instead, the belief is that having many insurers, providers, and  hospital networks will improve health care as they compete for patients on  areas of service, quality, and  access.  The market will reward those who are best in providing all  three.  With the large number of competitors, groups will be  unable to have pricing power and therefore costs will be managed.
Providing patients plenty of choices is  proposed as the key to fixing the health care crisis.  Perhaps this is  the reason for the creation of insurance exchanges in  the recent health care reform legislation.  Patients will have the  opportunity be to select health insurance plans which are not tied to  their place of employment.  Let them figure out which insurance plan is  the best.  Have them figure out which doctors take their insurance and  are the best.  They can select from their menu of different hospitals  and determine the best one for their needs.
Health Care Integrates So Patients Don't Have To 
Is there another way?  Would patients prefer a different system which  is integrated and seamless and where patients can focus on simply  getting better and not spending time and energy trying to figure out  where to go and who to select?
One example might be where I work, at Kaiser Permanente in Northern California,  a vertically integrated organization with health plan, hospitals, and  doctors working together to provide care that is convenient, simple, and  personal for our members.  Dr. Atul Gawande in his  June 2009 New Yorker piece, the 
Cost Conundrum  noted places like Grand Junction, Colorado, were able to provide high  quality care at lower costs when doctors worked together.  Other  organizations which were physician led and accountable also had similar outcomes. 
Grand Junction’s medical community was not following anyone else’s  recipe. But, like Mayo, it created what Elliott Fisher, of Dartmouth,  calls an accountable-care organization. The leading doctors and the  hospital system adopted measures to blunt harmful financial incentives,  and they took collective responsibility for improving the sum total of  patient care. 
This approach has been adopted in other places, too: the Geisinger  Health System, in Danville, Pennsylvania; the Marshfield Clinic, in  Marshfield, Wisconsin; Intermountain Healthcare, in Salt Lake City;  Kaiser Permanente, in Northern California. All of them function on  similar principles. All are not-for-profit institutions. And all have  produced enviably higher quality and lower costs than the average  American town enjoys.
Perhaps this is the reason for the creation of Accountable Care  Organizations in the health care reform legislation.  Whether the  legislation and regulations can foster and replicate similar  organizations and outcomes remains to be seen.  What I can tell you is  that within my organization, doctors, nurses, and support staff are  working hard to improve how care is delivered to our members much the  same way I suspect software engineers and designers at Apple focus on 
their technology to make it intuitive and so it just works.
Why a Patient Choose Kaiser Permanente 
Perhaps there is no illustration better of the potential of American health care than the 
words from a patient.
Here's why I chose Kaiser for my medical needs at age 25:
    1.    I liked their Web site.
    2.    It was easy to set up appointments over the phone and via the Internet.
    3.    They have a 24-hour Advice Nurse phone line which is helpful if your parent is not "just a phone call away".
    4.    Through the Web site you can choose a primary care physician  and OB/GYN by location, gender, and bio. If you don't like your choice  you can always change it later.
    5.    You can email non-urgent messages to your doctor through the Web site and your doctor has to respond within 48-hours.
    6.    The Kaiser Web site will send you an email when test results are available online.
At age 29, here's why I know Kaiser was the best decision I ever made:
    1.    When I was brought to the Kaiser emergency room after my first  seizure the staff was able to retrieve my complete medical history,  which aids staff in making decisions about my care ... even when I'm  unconscious.
    2.    After scans revealed I had a tumor in my brain, the head of  neurology came down to see me and had me admitted to the hospital that  night.
    3.    My newly acquired neurologist arranged for my transport to the neurosurgery center for the Sacramento region.
    4.    Once I got there I worked with Kaiser's neurological equivalent to Dr. House, except this doctor was way nicer.
    5.    My neurologist, neuro-surgeon, oncologist, neuro-oncologist,  OB/GYN, primary care practitioner, orthopedic doctor, and physical  therapist are all informed about my medical status.
    6.    I never have to seek, or wait for, a referral. If a new  specialist is needed for my care I get to see him/her as soon as I'm  able to get a ride.
    7.    I can get lab work done at any Kaiser facility and the test  results are sent electronically to the requesting doctor within  minutes/hours (or a few days if it's analysis of brain tissue).
    8.    Kaiser specialists network with peers from other medical  institutions and often seek second and third opinions for you. They'll  even tell you who disagreed with them and why. If you want to get the  second opinion yourself they are respectful of your decision and make  sure you get all required materials to make this happen (e.g., charts,  scans).
    9.    After my most recent brain surgery, my tissue was analyzed by  pathologists in Sacramento and Oakland, then sent to Kaiser in Redwood  City, who sent it along to UCLA.
    10.    While my friends and I did a lot of our own research, Kaiser  made it easy for us to get treatment. We never had to figure it out all  by ourselves and my doctors/nurse practitioners answered every question I  had ... even the silly questions.
The future of American health care is unclear.  Do Americans what Apple or Android for health care?
Let's let them decide.